Sources list for INCREASE CUSTOMER SATISFACTION:

J.D. Power and Associates Reports. (July 30, 2003). Customer Satisfaction with Residential Electric Utilities Reaches All-Time High, Despite Customer-Reported Increases in Electricity Spending. Electric Utility Residential Customer Satisfaction Study. Ret
Motivation Processes

Stress Reduction and the Small Business: Increasing Employee and Customer Satisfaction. SAM Advanced Management Journal, 63(1), 27.
Customer Satisfaction

Survey report on "Customer Satisfaction on the Way Up", American Customer Satisfaction Index, February 2002
Customer Loyalty in the Hotel Industry

Smith, Tamsyn. (March 2003). New Ideas for Streamlining the Supply Chain Game: Supply Chain Management Is Something Companies Are Becoming Increasingly Focused on, as the Task of Juggling Profits and Customer Satisfaction Becomes More Complex. Business As
Supply Chain Logistics through Information Technology Solutions

University of Michigan Business School. The American Customer Satisfaction Index: Special Report on Government Satisfaction Scores. Ann Arbor, MI: University of Michigan Business School.December 17, 2001, p.2
Customer Service

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