Sources list for COMPARITIVE STUDY OF MARKETING STRATEGY OF BRITISH AIRWAYS AND OTHER:

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Cook, Charlie. "Use This Marketing Strategy to Attract More Clients" Retrieved from http://www.marketingforsucces s.com/marketing-strategy.html Cook, Charlie. "Use This Marketing Strategy to Attract More Clients" Retrieved from http://www.marketingforsucces s.com/marketing-strategy.html Accessed on 22 March 2005
Advertising Agencies

"Online Marketing Strategies" (2004) Retrieved from http://www.media-awareness.ca/english/resources/special_initiatives /wa_resources/wa_teachers/tipsheets/online_marketing_strategies.cfm "Online Marketing Strategies" (2004) Retrieved from http://www.media-awareness.ca/english/resources/special_initiatives /wa_resources/wa_teachers/tipsheets/online_marketing_strategies.cfm Accessed on 18 July, 2004
Online Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning

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