Sources list for CASE STUDY GOODYEAR THE AQUATRED LAUNCH:

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Marketing Mix

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Miranda Rights

Thompson, A.A. & Strickland, A.J. (2003). Strategic Management: Concepts and Cases. Case 28: Southwest Airlines. McGraw-Hill: New York, NY.
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Grunfeld, Lilac. Jordan River Dispute. ICE Case Studies, Case number 6. Spring 1997. Retrieved From [2]http://www.american.edu/TED/ice/jordan.htm Accessed on 21 February, 2005
The Six-Day War

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