Sources list for ADVERTISINGS IMPACT ON AMERICAN SOCIETY:

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The Influence of the Media

Havick, J. The impact of the Internet on a television-based society, Technology in Society, Vol 2, Issue 2, April 2000,pp273-287
The Social Impact of the Internet

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Rome and America Compared

KAMINS, MICHAEL A., MERIBETH J. BRAND, STUART A. HOEKE, and JOHN C. MOE. 1989 "Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility." Journal of Advertising 18, : 4-10.
The Economic Impact of Michael Jordan

Braun-LaTour, Kathryn A., & LaTour, Michael S. (2004). Assesing the long-term impact of a consistent advertising campaign on consumer memory. Journal of Advertising, 33, 2,
Marketing for Small Businesses

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